Beached Whale Review

Title: Beached Whale
Authors: Daren Martin PhD 
Genre: Self Help, Philosophy
Series: N/A
Rating: 5/5
Ages: 15+

Synopsis

​Companies and the leaders within them struggle to achieve results. With the advances in technology companies are either running successfully into this new world, or failing to keep up. Is your company beached? Stranded on the sands of past success? Slow and steady no longer wins the race. Beached Whale will equip you to evaluate if your company has become beached. Do you have a coordinated enterprise company, or do you have a company mired down in bureaucracy? You could be a Beached Whale company. There is only one way to find out.

My Thoughts

​Beached Whale is one of five books by the author Daren Martin PhD, otherwise known as the culture architect. Martin is no stranger to self-improvement novels as he has been writing novels of the genre since 2013. He is also no stranger to the way businesses work, having begun his own business while earning his master’s degree. Beached Whale is published by Clovercroft Publishing and is 189 pages. The book is a non-fiction, self-improvement book that teaches businesses new techniques in order to expand.
The book carries a very strong and clear message of how to achieve success. While the book targets entrepreneurs and business owners, it also teaches tips that the average person can learn from. The main focus of the novel is how to recognize and save a drowning business. While the book is Self- Help, it also falls into the Philosophy and Business genres. Careful readers will easily glean insight into critical business perspectives and advice.
Beached Whale is an eye-opening book that both small and large business owners should read. I would definitely recommend this book to anybody who is thinking of starting their own business or anyone who is currently working within corperate America. Finally, the novel is creative and original. Martin gives helpful advice in a simple, easy to digest format.

Interview with Daren Martin PhD

1. How long were you a part time writer before you became a full-time one?
I have been writing for the last 20 years. I finally decided books on my computer were not doing me any good and it was time to put books out. Consequently, I have published 4 books in the last year with many more to come. I am a part time writer and a part time speaker. I do keynotes for companies. The two in combination are a perfect complement. 
2. How many hours a day do you write?
Some days zero some days 2-4. It depends on my schedule. I get a lot of writing done when I fly. My sister is a NYT bestselling Historical Romance Writer - Sabrina Jeffries. She is full time and goes for 5 pages a day. I tend to write more in spurts. 
3. Do you read book reviews? How do you deal with good or bad ones?
Absolutely. I repost the good ones and ignore the bad ones. haha. Actually, I have only had a few "bad ones". All feedback can be helpful so I try to take their feedback seriously. 
4. Have you ever Googled yourself?
Yes. It's important for managing your brand. Fortunately my parents spelled Daren in an unconventional manner so I tend to own the first few pages. 
5. What are common traps for aspiring writers?
Waiting until it is perfect. Production before perfection is a key concept for every author. There is a character in Camus' The Plague that works on the first sentence of his book for months. You will never write a book that way. Also, the early part of writing is the easy part. The clean up and finalization is always the more tedious part. You have to persevere vs. getting sucked into the appeal of starting something new. 

About the Author

Dr. Daren Martin is the author of the bestselling A Company of Owners: Maximizing Employee Engagement and the hand drawn/written Whiteboard: Business Models That Inspire Action, as well as Beached Whale: Learning to Swim in the New Ocean and The Sink. A Company of Owners has been called, "The best book I have read since Good to Great" by several C Level Executives. Whiteboard is being published in Thailand and was a favorite of the late great Leonard Cohen.​